833 Number Release
Breaking News On Friday 4/21/17 the FCC (DA 17-382) ordered the opening of the toll free area code 833 in two stages. First each phone company will make and submit to Somos (the toll free database administrator), a list of up to 2000 numbers they wish to request, between May 14th and May 19th. The 833 numbers which are only requested by only one organization, will be pre-assigned to that organization before the full opening on June 3rd. Numbers that are requested by more than one organization will be set aside and decided later by a method yet to be determined. I see five potential methods explained below along with some interesting observations and strategies to maximize the results for our customers.
The most important points from this new FCC plan are:
- You have to be more creative and look for numbers that aren't likely to be requested by other phone companies. (We've been pushing this from the beginning and we removed the range and lowered the price on the lower demand, more creative numbers!)
- By researching and analyzing all 8 million possible numbers more thoroughly than anyone else, we already know which numbers are going to be in demand and requested by other companies, and which ones are probably going to be available June 3rd.
- We can also still increase your odds of getting high demand numbers on other phone companies list by working with multiple organizations and prioritizing it cleverly, where appropriate to increase your odds of getting a high or medium demand number (detailed further below).
- Unlike some companies that charged money up front, and charged you money to just submit your request, we never charged a penny up front or to submit your request. As always we will ONLY bill you after IF we get the number you need.
The FCC made two important changes to take away the unfair advantages that several of the Phone Sharks had, which allowed them to suck up thousands the best numbers during the previous releases.
- They changed the rationing to per "Organization" instead of per Responsible Organization (aka Resporg). This was important because Primetel (who I call the Black Hole because they suck up everything in the world and nothing ever comes back out) may have between 28 and 32 resporgs. Which would have given them a humongous advantage over regular phone companies that typically only have or need one.
- They are also having each Organization submit a list of 2000 numbers instead of racing to get 100 numbers a day for 20 or 30 days. The purpose of this is to eliminate the huge advantage that the number suckers have in being able to suck up numbers faster. This also makes it look like it makes all of your requests the same value, though it doesn't necessarily.
However the Commission decides the numbers in dispute these two things alone, will mean real customers end up with thousands more of the best numbers and make what might have been "impossible" at least a little bit more possible. In terms of how the in demand numbers are going to be distributed the FCC has said nothing and I believe they haven't even decided when or how this will be done. But this is critical to getting numbers all of the valuable numbers and I want to share with you my analysis and the options I see at this point.
I believe there are 5 possible ways that set aside numbers could be decided and I'll show them order from the hardest, least likely to what I believe is the best and the most likely way last.
- EVALUATION- Making a decision based on trademarks, domain names, or company names could potentially be possible on individual cases, but since there are potentially in the neighborhood of 100,000 numbers for the Commission to "decide" any process that requires a decision that takes time and could be disputed would probably not be very feasible.
- AUCTION- Also unlikely but technically possible, an auction or fee would insure that the
- LOTTERY- This is perhaps the simplest method to implement, especially if they don't
- ROUND ROBIN- This method is also fairly simple and could programmatically done fairly efficiently.A random order of organizations would be determined or they could
use the order that the lists were submitted. The first organization would get the first number on their list, and each organization would go down their list being given the first
- PRIORITIZATION- This is probably the best method only slightly ahead of Round Robin,
How we maximize the
results for our customers
Assuming that they don't attempt to Evaluate each customer's "need" for a particular number, and that they don't Auction the numbers in dispute off, there are two strategies which both involve multiple resporgs requesting the in demand numbers. But before you can do any this, knowing which numbers are likely to be requested by multiple companies is the key.
You don't want to do either of these strategies for numbers that would not be in dispute, because the system favors numbers not in dispute. These numbers could also have been requested immediately following the opening on June 3rd though too. This is why we lowered the price of level 9, numbers. Any requests for the six million lowest demand number are just $49 because we don't have to include $49 requests on our 2000 list. They don't need to be requested early.
Numbers that will be requested by multiple phone companies will initially be set aside. But we may still be able to increase our odds of getting them if we assume that they'll be allocated in either a 1) Random Lottery of the requestors, or 2) Round Robin where each resporg gets one in turn going down their list and around by resporg, or 3) by Prioritization, giving it to the resporg that had it in the highest priority in their list. To do this we work with a couple other organizations to include some of our customer's requests on
their list. Just including them on another resporgs list for our customer, increases our odds if they use a Random Lottery of the requestors.
We don't want to just include them on their list though. We want to separate the requests into groups and put a different portion of the requests at the top of each organization's list of 2000. So if they use Round Robin or Prioritization each request is on the top of one of the lists. If they don't consider the prioritization, it didn't hurt but if they do we are very likely going to get a high percent of our requests.
This strategy requires knowing which requests are too high of a demand to be able to influence because if 50 organizations request a number the difference between one organization and four or five more requesting it is still very small. And numbers that wouldn't have likely had other requests are better off not sharing or even waiting for. So again the year of research and preparation we did making this "SYSTEM" give us a unique advantage.
This is a real opportunity to get great numbers that are never available, but a lot of people make the mistake of trying to get the MOST valuable generic number imaginable. They treat it like a lottery ticket and never look beyond the first thing they and everyone else in their industry thinks of. The real beauty of our system is that you can dig deeper and look beyond the obvious super star numbers to see things slightly more creative or specific to you that are inexpensive and much more likely to be successful for you.
One of the most important questions and elements of our system is the price which determines the order that requests are submitted. There are 9 different levels of priority based on the speed that the number was taken during the previous rationing periods. This three minute video explains how the price varies and why we give you control over the order they're submitted.
This fun 3 minute video shows you how to predict the future by looking at the history of toll free numbers with some charts and statistics about the growth of toll free numbers. We can show you how hard it's going to be to get the numbers you want for your business, and use that information to help you get the best possible numbers for your business.