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CREATIVITY
By Bill Quimby on September 26, 2023
I know you didn’t come here for creativity. You came here to look up a number. But it’s not the 1990s and you’re a little late to get good vanity toll free numbers the way you could back then. The bad news is that you’ll have to be more creative than you thought. The good news is that, it doesn’t take a generic term to build a successful business. That extra creativity will make it MORE memorable and MORE valuable than the generic term you thought of first.
If I was starting a legal referral service, where I marketed numbers or leads to lawyers, I'd want the most generic terms possible, using terms you see in all lawyers advertising. But if I was promoting my own law firm or legal service of any kind, I'd look for the most unique terms or names possible, that everyone else ISN’T using in their advertising.
Generic terms used to be popular in business names up until the 1950s. Since then advertising really blossomed and especially when the internet hit, advertisers found that the more unique brandable terms were the best. If you look at the names of the Fortune 500 companies back when the list first started in 1960, it was all generic terms. Then compare that to the Unicorn list, the most successful billion dollar startups today, there are absolutely NO generic terms!
Try your firms name, the names of the key people, and look at your advertising. Do you have anything unique in your message? Why should anyone use you rather than your competitors? That's what your advertising, your message and even your identity should focus on. Hammer THAT home in a unique way and you have a KILLER marketing package that'll multiply the results of your advertising for the life of your business.
That's not easy, I admit. But that's the direction to go in, not toward generic-ness. I know that's a lot and you probably weren't looking for all this, but I love this niche and just want to help you, even late at night!
We've helped tens of thousands of customers get great numbers over the past 25+ years
“It was really fast to get a great number for our business. Bill was there to help in selecting an appropriate vanity number. After that it was a breeze to get the number paid, working and ported to our Carrier. Thank you TollFreeNumbers.com (1 800 MARKETER)!!!”
Arceli Encienzo
Ocala, FL
“This has been the easiest and least painful experience I have ever had in trying to set up a toll free number. I will recommend you to anyone I work with that needs a toll free number. I also appreciate your help in finding a carrier that is inexpensive and reliable.”
Pamela Wright
Whitney, TX
“Bill and his team are now my BFFs in the tollfree world. Their extensive website allowed me to research to my heart's content to find the just-right number for me. But more than that. I had researched and decided which Virtual PBX company I wanted to use and I found contradictory tollfree number ownership" claims in their customer agreement so I wrote Bill about it. He pursued it by email with a company VP, and cc'd me on all correspondence. It showed me that Bill values his customers and will stand for them first while at the same time he tries to maintain the good corporate relationships he already has. Most impressive is that Bill is seen as so valuable to this PBX company that the VP agreed to take the language to their legal team to have the wording better serve their clients. Thanks for this. I will be recommending you to anyone I know that needs tollfree."”
Marie McLean