Don’t let not being able to get the perfect number stop you from getting a good number.

Even if you still think you’re going to get the perfect number, you still have to know what your alternatives are before you can make the final decision. The odds are that you will have to pay something and make decisions about how far to pursue that perfect number, and that’s a lot harder to do if you don’t know what the alternatives are. That’s why, even if you have your heart set on a specific number, you have to at least review the alternatives.

You also have to realize that most people do NOT get the perfect number.In fact, marketing hype aside, we don’t get the perfect anything. You don’t have the perfect employees, there is no perfect delivery truck, or business partner, or vendors.You don’t have to have the perfect timing to be successful. You don’t need the anything. We just get the best of each thing we can, making smart choices, and put them together to make something greater than the sum of the pieces. And realize that it’s easier to change phone numbers than almost anything else. If the “Perfect” number comes along in the future you don’t have to give up your current one to transition to the better one.

Phone numbers aren’t like women, the old one doesn’t get jealous if you add a new one. You can add a new number in all the future advertising while the old one continues to work, until everyone has been transitioned over to the new one. This lets you test and compare the different numbers and insures you never lose a call or any promotional value. Too bad you can’t make all your changes that easily!

So whether it’s just to make it easier to know how far to pursue your main number, or to use until you get the perfect number, don’t let your love for the perfect number keep you from looking at all of the possible alternatives.