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Advertising is based on Repetition, repetition, repetition

By Bill Quimby on October 13, 2023

Advertising requires and is based on repetition. The more you repeat something, the more likely your audience is to remember it. That’s also why advertisers try so hard to make their message more memorable, so it sticks with people with less advertising or is that more memorable after the same amount of advertising.

Even a mediocre vanity number is more memorable than the numeric digits of the number, because people remember relevant words and phrases much more than random numbers. But the best vanity numbers don’t just translate to words, they represent the message of the advertising. The message of the advertising is the whole focus of the ad. A vanity number that matches the whole message gets way more time and repetition than a vanity number that’s only repeated in the last few seconds of the ad, as the call to action.

You need a unique message, because if your message is the same as your competitors it all blends together and they cancel themselves out. But if your whole commercial is focused on a unique and clear message that message, it’s much more memorable and effective than having one message and a separate vanity number, call to action. Your message/vanity number gets more repetition and attention when the whole advertising focuses on that one theme.

Your message isn’t the industry you’re in, it’s why the audience should choose you over anyone else in your business. It’s not easy to capture that in a unique way but that’s what makes a killer ad and a vanity number that matches and reinforces that killer theme will be a game changer!

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A big thank you to Bill, Rita and Gloria for their instant responses to my many questions about toll free numbers and porting for my Miami personal injury law firm Perkins Law Offices. I knew nothing about how toll free vanity numbers worked and whether I would be able to quickly accomplish my business needs until I luckily found tollfreenumbers.com. It was a pleasure having real people to communicate with that took the tine to explain things rather than some automated system or outsourced call center where the employees have little working knowledge . I will continue to consult and purchase my numbers to market my law firm from Bill and the team at tollfreenumbers.com! Attorney Alex Perkins , Perkins Law Offices , Miami Florida

Alexander Perkins

Miami beach, FL

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L Michelle Dawkins

Orangeburg, SC

It is had been a pleasure using your service. I apologize that it took a little longer than expected to complete the transfer, we had to deal with some internal updates and so forth.The entire process was fast and efficient. This isn't the first time purchasing a toll free number, but it has been by far the best experience and will be continuing to use your service as needed, as well as refer others. Thank you so much for all that you guys do, your efforts and work are greatly appreciated.

Norleah Perrin