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What Should You Search for?

Posted by Bill Quimby on April 24, 2022

You think you know what to search for, but when you search for that and realize you can't get the perfect number that doesn't mean you can't get a number. It just means you have to be a little more thorough than you were expecting at first. The good news is that the first thing you thought of is NEVER the only good thing for your business. It's often not even the best once you really dig into it. You're thinking my situation is different and I only needed that one perfect number. But I'll tell you a secret, even 1-800 FLOWERS could have been 1-800 FLORIST or a dozen other things. Despite what you think, the number isn't what made them successful or there would be as many examples of that as there are headings in the yellow pages.